Meeting new clients may be exciting, but retaining loyal clients is imperative to your Pilates studio’s success!
Pilates can be a competitive and challenging business. In a survey conducted by Sailthru with Forbes Insights on ‘Retentionomics: The Path to Profitable Growth”, it costs five times as much to attract a new client than to keep an existing one. As a small business owner or start up with a minimal capital budget, this can have a real impact on your cash flow. Furthermore, in the same study it was found that 89% of companies saw client experience as a key factor in driving consumer loyalty and retention. So how do you as a young Pilates business make sure the clients you gain stay true and loyal to your Pilates studio? Use our top-notch tips:
You’ve gone through all the training, you’ve passed with flying colours, and still sometimes you can have that small voice inside saying ‘do I really know what I’m doing?’ Stand with your shoulders back, learn to trust your training and lead your Pilates class with conviction! Your clients hired you because you are a qualified Pilates expert.
You can’t fix something if you don’t know it’s broken. Getting your clients to give you consistent feedback as to how they are enjoying your Pilates classes is crucial in creating the kind of experience that will keep them optimally happy, feeling important, and coming back for more.
Make sure you’re available
You can set your Pilates studio apart simply by making sure you have multiple channels available for clients to contact you easily and effectively. We don’t mean you should answer your phone during Pilates classes, but by setting aside a few minutes spread across your day to check the comments on your social media pages, your Pilates website, your phone calls and even ‘suggestion box’…you can stay on top of any incoming concerns, and maintain a standard of genuine professional service.
Go the extra mile
Clients respond well to honesty, and simply by keeping a keen eye out for what may add extra value to your Pilates classes, you will be well on your way to showing your regulars that they are worth a little extra effort. For example, why not offer one late night class a week to accommodate those working extra hours? You’ll quickly show just how willing you are to accommodate clients with certain needs, and reap their loyalty in the process! Yet make sure to never over-promise and don’t make any promises you can’t keep.
Be the best at what you do
You should always strive to be the best Pilates instructor you can be. This will keep your mind sharp through learning and bettering your craft, and offers your Pilates students up-to-date, exciting and highly experienced Pilates classes.
Owning your own Pilates studio can be liberating and exciting. Be sure to put your clients first and see your Pilates business succeed for years to come! Need to brush up on a few extra Pilates workshops? Take a look at our advanced learning workshop calendar